“It’s more about helping the people around us, whether they’re customers or staff… I’ve really enjoyed teaching and coaching our young people, helping them grow not just as baristas but as individuals too. The Aroma Joe’s community is about making a positive impact, and that’s what got me into it.”
Rob Hanson, MULTI-UNIT FRANCHISEE
“This brand is so passionate about the people involved in it and dedicated to their success. It’s a family dynamic. Kind of like wanting your siblings to succeed. Loren, the CEO, he has time for everyone and it’s not all just about business decisions. This is the best thing I’ve ever done.”